Red Dragonfly Became The Only Shoe Company With "Chang'e No. 1".

A few days ago, the Red Dragonfly became the only shoe-making enterprise that "Chang'e-1" was chosen.

We hope to strengthen the technological connotation of the brand through multi-level and multi angle innovation input, while improving the image of low technology content in China's manufacturing industry.

The biggest advantage of aerospace marketing is its scarcity, which is different from that of sports stars. Major Aerospace events have been encountered for many years.

Chang'e 1 is China's first lunar exploration launch. This is an event marketing with the advantage of first impression.

In the 12 years of development, the red dragonfly has always attached importance to brand management and technology.

Uphold "culture + technology + Fashion = Design" concept, technology and culture will be built as the core competitiveness of enterprises.

Red dragonflies concentrate on technological innovation, and the annual R & D cost is over 10 million yuan, reaching 40 million yuan in 2006.

In 2007, red dragonfly's achievements in science and technology innovation were attracting more and more attention.

In June, we worked hand in hand with RSscan, a famous international sports shoes R & D company. In July, we spent 200 million yuan to build China's first R & D production base for sports shoes, which pioneered a new technology import mode in the industry. In September, the first pair of sports shoes was officially released.

The Red Dragonfly's sponsorship of Chang'e 1 has inherited the innovative style in the process of brand building.

From the perspective of supporting the development of science and technology in the national space industry, we should create a strong correlation between brand and technological innovation in the eyes of consumers. At the same time, we should enhance the connotation of brand technology and create a new image of "made in China" by technological innovation.