Original Design Is The Foundation Of The Development Of The Industry.

Beijing recently

There was a show that brought us to Milan.

A garment made by Moschino, a brand of the "Le wall", was copied "sponge".

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As a result, the imitation of the fashionable fashion stirred up waves, and the topic of design crash and plagiarism exploded fashion week again.

Shanzhai is thriving in China. Whether it's a small thing or a big thing, as long as you have it, some people dare to be a Shanzhai! But in such a famous fashion week, such a startling and similar work is really worth thinking deeply.

Before long, the imitation and plagiarism of clothing products objectively promoted the rapid development of the industry to a certain extent, and satisfied the increasingly expanding consumer demand of customers.

However, in the long run, it is not conducive to enhancing the competitiveness of enterprises, but also not conducive to the healthy development of the industry, but also to the diverse needs of the ordinary people.

"Blindly copying plagiarism is like drinking poison to quench thirst."

With more and more clothing brands on the market and increasing competition, the choice of consumers will become larger and larger. The continuous improvement of consumers' cognitive level and aesthetic standards will make those products without personality and inferior quality unattended.

And when local brands want to embark on the international journey, they must gradually build their own design ideas and ideas from plagiarism, and add some native cultural elements into them, thus forming their original design instead of imitating the foreign styles blindly, and only by adhering to original design is the foundation for the development of the industry.

Zhou Shikang, Dean of Hongkong Fashion Institute, is an analysis.

"There are no identical two leaves in the world". Only the original design works have the everlasting vitality, and only by strengthening the design can the work keep its lasting charm.

China

In order to truly move towards the international stage, the industry must pform from "made in China" to "Chinese design". Clothing enterprises must do their own development work, increase investment in research and development, and enhance brand innovation awareness.

In addition, the government should increase investment in textile and clothing education and training, and cultivate more innovative talents in fashion design so as to make China's clothing industry better able to adapt to the future development needs.

In recent years, Hongkong Fashion Institute Guangdong Fashion Vocational Training Institute has been actively responding to the needs of industry development in the process of training fashion designers, focusing on stimulating students' creative inspiration, developing students' original design ability, and adopting the way of competitive practice to enhance students' original spirit through the participation of students in various costume design competitions, and vigorously train high-quality innovative designers with high quality and high skills for the needs of market development.