Fabric Market Innovation Needs "Pragmatic"

First, we should laugh at it and pay more attention to it.

In recent years, with the increasing awareness of consumer health care, many

Companies and individuals have targeted innovative objects in the field of Chinese herbal health care fabrics.

It is understood that in the past three years, Yuexi County beautiful silk household textile products Co., Ltd., Nantong silk Township silk Co., Ltd., Langzhong Shou Chang silk products Co., Ltd. respectively announced the invention of a Chinese herbal medicine health function silk quilt, and have won the national patent.

And coincidentally, the three companies have used the same promotional vocabulary of "effective sleep alternation" and "enhancement of human immunity" for the publicity of silk quilts.

So we can get together and innovate.

How to make fabric innovation become orderly? Now the industry's general view is that innovation must be oriented to market demand and directed innovation.

Fabric innovation is of great significance, and can even promote the innovation of the whole industry chain, but in the fabric innovation, it is very important to subdivide the market.

For example, functional clothing and high-end.

It is feasible to adopt targeted fabric innovation to promote the innovation of the apparel industry chain, while the middle and low end market has invested too much in fabric innovation, but it is not worth the candle.

Because the primary demand of consumers in the low-end clothing market is not on fabrics, they even pay little attention to the harm of the material.

Avoid blindly heating up a concept, get together and improve the pertinence of fabric innovation, for the vast number of enterprises, it is worth reflecting.

Which is important in terms of gimmicks and actual interests?

The two is slow promotion and urgent quality.

stay

In the field of fabric innovation, the functional fabrics of "anti" characters are endless.

From the waterproof and anti UV clothing related to daily life, to the radiation protection clothing, dustproof clothes and antistatic clothing specially designed for special people, many consumers are dazzled by the choice.

However, there are a lot of new fabrics in these markets, but there are a lot of hidden dangers or false publicity.

In recent years, the market is quite popular anti ultraviolet clothing, for example, the Beijing Municipal Industry and Commerce Bureau announced the one or two quarter of this year on the Beijing circulation area children's clothing supervision and spot checks.

The spot checks mainly include identification, color fastness, fiber content, pH value, formaldehyde, banned azo dyes, odor and other indicators. In the test, 37 unqualified goods produced by 37 enterprises were found. The main problems were color fastness, inconformities and fiber content.

Coincidentally, recently, the Jiangsu Provincial Quality Supervision Bureau announced the results of spot checks on infant clothing and radiation protection clothing for pregnant women. The results showed that there were different degrees of concern in terms of safety and environmental protection.

The spot test found that the shielding effectiveness of the 15 products was not up to the relevant national standards, accounting for 30% of the sample.

According to the analysis of the experts, the main problem of the current functional fabric domain is that the function is not up to standard, and the actual effect of the product is far from the publicity effect.

Take radiation protection fabric as an example. The unqualified products are mainly concentrated on fabrics with metal fibers, and the shielding effectiveness of a certain low-frequency segment is not up to standard.

Publicity and promotion naturally play an important role in product sales, but if all the promotion is not based on the best technology and technology content of the product itself, it will become a castle in the air and a mirage.