Nike Specially Tailored VIP Fitness Club For Women

Since the launch of Nike women's strategy in New York last year, Nike executives are increasingly focusing on women. Recently, they have opened 2 women's experience stores in New York and Shanghai specifically for female consumers.

Recently, in Grand Street, SOHO District, New York,

An old metal handicraft workshop has been pformed into an advanced fitness studio 45 Grand which can only be used only by Nike VIP. It is open to women only.

In addition to taking the main function of fitness studios, the 45 Grand will also be the activity space and Nike+ service center, serving the media and invited guests.

This space is designed by New York architect Rafael de Cardenas and Nike creative director Jen Brill. The whole space brings together a series of digital service facilities such as Nike+, jogging, Nike+ training and so on, and integrates on-site experience with the guidance services of top experts and trainers.

Here, guests can not only preview Nike.

The whole collection can also get the most personal and professional wear advice offered by coaches and trainers.

Rafael de Cardenas and Jen Brill are always considering such a problem when designing. How to bring the top luxury fitness experience of female consumers to integrate NIKE women and NIKE+ experience into customer's life.

Looking from the outside, a circular church wall looks particularly conspicuous. It consists of a series of abrasive acrylic sheets, which create visual focus and make the internal and external relations of the space pparent.

The hexagonal space around the wall provides a space for guests to relax and hang out. The 8 glass displays on both sides of the corridor show some of the representative works of Nike in the field of women's products.

Because of the sports experience and the definition of advanced and private positioning, the tone and lighting of the whole fitness workshop are very particular. It is different from the bright layout of the general gymnasium, but it uses a more low-key black with different lights to foil the sense of privacy in the whole space.

The placement of every mirror in the space is ingenious, and we want to make VIP customers here to find the necessity of shaping the beauty of form.

The ground part is discarded.

The material made of rubber sole is made of Nike Grind.

Each locker on the locker room is embedded with a screen to display the customer's name and information.

The skylight design at the top ensures more light intake, and brings more possibilities of light and shade to the studio.

The whole reception area presents a general sense of the laboratory. The designer is to reflect the characteristics of the private customization of the courses and meet the needs of different customers.

On the upper floors, designers create a relaxing space for customers to relax after sports. The pale pink seating area wants you to get rid of the sweat of your last minute and return to a peaceful and warm atmosphere.