"Internet +" Competitive Strategy: Tmall Virtual Fitting "Magic Ride" Debut 130 Brands Settled

Recently, Tmall launched a new promotion of autumn and winter clothing called Tmall Huan Xin, and pioneered the "magic ride" of the virtual fitting room in the "Tmall Hwan" mobile terminal activity page.

Tmall said, "magic ride" is Tmall's first to provide users with clothing matching solutions.

"Users can move their fingers to see the effect of the upper garment."

Billion power network understands, "magic ride" has been launched in Taobao and Tmall wireless terminals. Now there are more than 130 brands, such as TOPSHOP, GAP, Levi 's, and sketch, which provide nearly 10000 products for the "magic ride" commodity pool, and can form nearly a million matching.

Tmall pointed out that Ali based big data

Algorithm and style recognition, "magic ride" can help consumers to tailor their unique style.

"This function not only provides users with better services, but in fact, it can reduce the return rate and promote the purchase rate for the brand by guiding the clothing collocation of the consumers, thus improving the operational efficiency."

The clothing designer revealed that the product was tested before June.

It can be seen that the price and the number of customers are much higher than those of the shops, because "magic can" can accurately recommend new products to consumers through big data collection and analysis.

Huan Xin not only promotes the function of "magic ride", but also promotes the service of the "rookie" service through the joint rookie network: Tmall clothing, rookie network and cooperative brand realize data access, after consumers order,

It can be shipped from the nearest offline stores, and then sent by the landing distribution company such as Vientiane logistics.

It is reported that the four brands of the group, ONLY, JACK&JONES, VERO MODA, SELECTED and XTEP, have reached three hours in the five km distribution of dozens of stores in Beijing, Shanghai and Guangzhou.