In August, Tmall Menswear Sales Amounted To 905 Million Yuan T-Shirts, Casual Pants And Jeans Became Popular.

According to the online monitoring data obtained from the third party electricity supplier big data platform - know yourself and others, in August 2016,

The total sales volume of men's clothing reached 15 million 970 thousand, with a total sales volume of around 905 million yuan.

In the twenty-one major categories of Tmall men's wear in August, T shirts, casual pants and

The most popular among consumers.

The number of T-shirts sold in the first place was 3 million 970 thousand, with sales volume of 163 million yuan, followed by casual pants, with sales volume of 3 million 900 thousand, sales of 197 million yuan, and third of jeans, with 2 million 130 thousand sales and 124 million yuan sales.

In T-shirts, men's leading enterprises, Hai Lan's home, left the top spot and came to second place. In August, the sales volume was only 47178, with sales amounting to 38 million 400 thousand yuan.

It is undeniable that Hai Lan's home price parity and the hard to replicate suppliers' credit Plus + direct business mode are still the core strengths of the company's medium term and continuous growth.

Insiders also believe that at home

The growth rate is declining and residents' income growth is slowing down. The products with high performance price ratio will be more popular. Hai Lan's home price still has a larger extension space under the parity of price. The cost advantage of the continuous expansion of the scale is more and more obvious. The direct battalion mode protects the terminal operation efficiently and pparently, and the increase of the mass brand market concentration will further enhance the overall market share of the company.

In casual pants, clothing brand Klink J (colincos) has become the winner. This also shows that in the case of men's clothing style and style change little, by subdividing the positioning and design style and cost-effective features, competing with front-line brands is the first choice for many small brands.

Data show, August colincos flagship store

For 37888, sales amounted to 16 million 290 thousand yuan.

In jeans, Semir pulled out of the top spot, but its sales in August still amounted to 17724, and sales reached 18 million 20 thousand yuan. Reporters learned that Semir integrated the upstream and downstream supply chain and was committed to the ultimate product experience.

Quickly cut into the vertical electricity supplier field with low cost flow.

In 2016, the electricity supplier size was expected to reach 3 billion yuan, up 100% over the same period last year.