Adidas Wants To Win The "Speed Factory" Of Fast Moving Brand Technology Core.

Adidas has said that it will become the first "fast moving" brand, and its factories will play an important role in automaticity and speed of production by robots.

SPEED FACTORY, the German sports brand Adidas, has recently won the 2018 German Innovation Award, a big business category.

Since Adidas put forward the concept of speed plant in 2015, its factory construction, internal equipment, product production and manpower use have been continuously concerned by the outside world.

As Adidas's bold move to "reshape the manufacturing industry", speed factories not only shoulder the responsibility of producing products for Adidas's major global markets, but also self innovation of the second global sports brands under the environment of manufacturing, technology and consumption habits.

By the end of 2015, Adidas's first speed plant was launched in Ansbacher, Germany.

According to the financial times at that time, the plant area was about 4600 square meters, mainly for robot production, with only 160 technical posts remaining.

In September 2016, the speed plant went off the first line.

A super limited edition running shoes called Futurecraft M.F.G. (Made for Germany, made in Germany).

At the same time, Adidas announced the speed plant expansion news: second speed factories will come to Atlanta, the United States.

In October 2017, the speed plant launched its first official project series, AM4 (Adidas Made For).

This is Adidas's design and manufacturing project for running shoes in order to meet the needs of specific urban runners.

Adidas's global strategy will focus on six major cities (London, Paris, Losangeles, New York, Tokyo and Shanghai) in the next few years.

The six cities will also first enjoy the service of speed factories.

London and Paris ushered in their own AM4LDN and AM4PAR in 2017.

Custom shoes from New York, Losangeles, Tokyo and Shanghai will also be launched in 2018.

In Adidas's speed factory, a production unit has about 6 machines. It is divided into two production lines: one group makes sole and one group makes other parts of sports shoes.

It takes only 5 hours to complete a pair of shoes from start to production.

The extremely high degree of automation has enabled speed factories to get rid of traditional production methods that must be accepted by large orders.

Factories can respond flexibly to different market environments and emerging market trends, and achieve rapid operation and explore the possibility of deeper customization.

Therefore, Adidas's speed plant will not take the place of the brand's major manufacturing plants in Asia for a short time, nor will it undertake too many annual production tasks.

But as Asia, especially China, makes

With the increase of labor costs, the pressure of pressure on Adidas is increasing. More and more production has been pferred to Southeast Asian countries such as Vietnam, Kampuchea, Burma and Indonesia, where labor and raw materials are cheaper.

Under this situation, the emergence of robotics and automation technology has enabled enterprises to see the future direction of the manufacturing industry.

In addition, another consideration for Adidas to put speed factories in Germany and the United States is to make the production end close to the consumer side.

Western Europe is Adidas's main base, and the United States is one of the fastest growing and most competitive markets in the world. The factory can be placed in these two markets. Adidas can react more quickly to its market changes and reduce the cost of logistics and storage.

A pair of sneakers from development to final sale.

It takes 18 months, but 18 months later, consumers are likely to "change their minds".

Adidas has said it will become the first "fast moving" brand, and speed factories will take the lead in this action.