One Million Times' Skills Of Clothing Sales

Clothing sales communication is a test of language skills. Now there are more and more clothing stores in the market, and customers can buy from other places instead of your home. Therefore, if you want to attract customers to buy your products, you must first learn to speak and correctly deal with all kinds of problems raised by customers, so as to solve customers' doubts and successfully pay bills. Today, I'd like to share the most practical skills of clothing sales in the operation of clothing stores in 2019 for your reference.

　　 Customer: too expensive!

Shopping guide: Yes, I can understand your feelings. If I were you, it would be difficult for anyone to make money (or everyone would like to spend less money to sell better things). It's priceless. It's glamour. You see, how charming and charming you are in our clothes. I think it's worth investing in your temperament and charm!

　　 Customer (after trying it on): I'm going around

Shopping guide: Yes, you must shop around for clothes. However, I think, the first impression is very important, buy clothes, sometimes just buy feeling, buy like!

　 Customer: I doubt your quality is good

Shopping guide: Yes, I understand how you feel. If I were you, I would feel the same way. After all, you haven't worn our brand clothes, and you don't know our brand very well. Your worry is normal, but I tell you responsibly that you don't have to worry.

　　 Why do you want so many expensive clothes?

Shopping guide: Yes, there are too many clothes that look the same now. It is precisely because our brand's clothing style is good and fashionable, so many small brands are imitating it. On the surface, they look the same, but in fact, many details are still different. Here, you can experience it first.

　 Customer: I can't feel it

Shopping guide: Yes, feeling is very important. It is more important to feel professional. Clothes are not only for yourself, but also for others. I am responsible to tell you that this dress is suitable for you

　 It's not a good model. I don't like it

It's impossible for you to get used to dressing. Feeling is very important, feeling plus professional is more important. We are all through strict training, we will be responsible for your image and our brand image. It doesn't look good on you. It's not good for us. You can rest assured that if your family and friends say it is not suitable, you can take it back and exchange it at any time.

The quality is not good

Yes, I can understand your feeling. After all, you haven't worn our brand clothes, and you don't know us very well. It doesn't matter. You can experience it first and give us your opinions and suggestions. So that we can better provide you with better service and goods.

　　 A little cheaper

Yes, yes, I can understand how you feel, and if I were you, it would be difficult for anyone to make money (or who would like to sell better things for less). I think clothes are valuable, temperament and charm are priceless. You see, how charming and charming you are in our clothes. I think it's worth investing with you!

　 I haven't heard of your brand

Yes, I can understand your feelings. Our brand promotion is not enough. We seldom make large outdoor and TV advertisements. But as you know, wool comes from sheep, and consumers will pay for it. Our brand has been committed to providing high quality products and services to customers. We hope to be the spokesperson of our old brand.

　 The color is not good

Answer 1: Yes, I can understand your feeling. It may be different from your usual dressing habits. Feeling is very important, feeling plus professional is more important. We are all through strict training, we will be responsible for your image and our brand image. It's not good for us to wear anything. You can rest assured that if your family and friends say it is not suitable, you can take it back and exchange it at any time.

Answer 2: Yes, I can understand your feelings, but the temperament and charm of this dress are very good (the figure is very attractive). I don't think the color is the most important.

　 I have no money with me.

Wow, where can successful people bring money now? They are all credit cards. We can also swipe cards here

　 I don't have a credit card

Wow, you are more successful. Make a call and someone will pay for you

I didn't bring my phone

It doesn't matter. I'll lend it to you

Do you have any gifts

What's up

The best thing in the world

What is it

I wish elder sister more and more young, more and more beautiful, Mr. Zhu more and more handsome, more and more smart, I wish your children healthy growth, smart, I wish your old people happiness like the East China Sea, longevity than Nanshan!

　　 It's all old fashioned

Yes, thank you for your attention to our brand. This is our classic. Last year, last season, we bought it very well. Many customers didn't buy it. They called again. We contacted the brand company and ordered a batch of them, which were improved on the basis of classic. The process, fabric, designer, production line and size were improved. After you put it on, you will have more temperament and charm.

　　 How to handle the relationship with customers:

Scenario 1: the shopping guide suggests that the customer try on the clothes, but the customer is not willing to adopt the shopping guide's suggestion

Correct response (triple play and guiding action)

You have a good taste. This dress is our new and best-selling model. With your temperament, I believe it will have a good effect. Please! This is the fitting room, please.

(if the customer still doesn't take action) Sir, it doesn't matter whether you buy or not. I really want to serve you well. You can choose clothes and clothes. Only a man with temperament and taste like you can match this dress.

You are the first to try on this dress, which arrived yesterday and is the new style of today.

　　 Scene 2. The shopping guide warmly received customers, but the customer coldly replied: I'll take a look at it

Correct response (communicate with customers)

Yes, sir. You must know more and compare more when you buy clothes. It's best to suit yourself. Do you like to wear clothes (category, style, color, etc.) in general?

　　 The customer likes it very much, but the companion says: I think it's general or go to another place to look around.

● correct response (attach importance to and respect the companion, triple play, and good communication with customers and companions)

(to the companion) Sir (madam), you are really attentive to your friends and have a unique view on clothing. It's very nice to have a friend like you. I believe you know your friend well. Can you and I help you to choose a suit for your friend?

　　 4. The customer was not satisfied with the quality of the situation.

Correct response (distrust of products is actually distrust of Shopping Guides)

You can rest assured, sir, that our products are produced in accordance with the production requirements of the state authoritative departments and under the strict supervision of the quality inspection department of our company.

I am very responsible to tell you, sir, if you find a fake product in our store, we will compensate you with 10 times. If it is because of non-human quality factors, we will strictly in accordance with the national "Three Guarantees law" to deal with the goods.

　　 Scene 5. I go home to discuss with my wife and think about it

Correct response

Wow, sir, you are such a good man. I'm sure your wife will be very happy if you respect your wife's opinion so much. After all, if you don't trust me, you will bring me back the most if you don't trust me.

　　 Scene 6. When you sell clothes, you all agree that Wang Po sells melons

Correct response (from the standpoint of brand and customer image, communicate in a responsible and sincere manner)

Yes, I can understand how you feel. If I were you, I would feel the same way. However, what I have just introduced to you is the personal experience of customers and friends. A few days ago, an old customer bought one and brought another one to his friend. I'm sure, sir, if you wear it, you won't doubt it.

Yes, I can understand how you feel. If I were you, I would feel the same way. What suits you is the most important. I have received professional training and am your clothing consultant. We will be responsible for your image.

　　 Scenario 7. During peak business hours, customers complain or even lose their customers due to improper shopping guide

Correct response (sales attitude and service)

Mr. / MS: I'm really sorry. I'm not well received. You can have a look first. If you need service, just call me Xiao Zhang. I'm sorry to have kept you waiting.

　　 This is the only one that the customer still needs to get a new one after they try it out

Correct response (sales attitude and service)

L, if you can understand me, I will feel the same. I'm so sorry. The one you just removed is not only brand new, but also the last one. You are the only one trying on this one.

　　 Situation 9. Customers like to try on clothes, but they are rejected by the customers who are wandering around

How to deal with it correctly

It's more important to feel professional. We have received professional training, we will be responsible for your image and our brand image.

　　 Situation 10. Customers are very satisfied with the clothes they want to buy for their friends, but they say that they can't make a decision until their friends come

Correct response (three praise method, emotional sales method, service)

Mr. L, it's nice to have a friend like you. It's so happy to be your friend. But you want to be the same, if a friend comes, it is a dress, and if you take it, it is your affection. I can imagine your friend's feeling of joy after receiving this affection, and the feeling of happiness after wearing it. If it's really inappropriate, please bring it back and exchange it at any time.

　　 How to deal with the wearing problem of clothing:

Scene 11. After trying on several sets of clothes, the customer turns around and leaves without saying anything

Stand on the right side of the customer service

Mr. L, are you not satisfied with my service or I didn't give you a clear introduction? In this way, I ask our store manager to serve you. She is a very professional dress consultant. I believe you will be satisfied.

　　 How can this dress be so tight

Correct response (professional, responsible and guiding)

Yes, the design of our clothes is a little bit tight. The decoration effect of this dress is very good for your figure. In addition, our fabrics are all imported high-grade fabrics, which have good elasticity. You can get used to it after several times.

Yes, women have to pay a certain price for their figure, beauty and temperament. Maybe this dress is a little tight, but how well you shape your body. I believe it is worth paying a little price for your figure and beauty.

　　 Scene 13. Forget it. I think this dress is a little fat on me

Correct response (professional, responsible and guiding)

Mr. L, you are very lucky. Look at your smiling face and red face. Your quality of life is very high. Many people can't ask for it. Besides, this dress is very suitable for your temperament. You see (the advantages of clothes)

　　 I don't like this one. It's too old-fashioned

Correct response (understanding of customer's dressing time, occasion, brand positioning)

If you don't feel the same way as me, you will feel the same way. Our brand positioning is specifically designed for mature and successful people. Your temperament and image are just in line with our brand positioning and help you achieve greater success in your work and business negotiation.

　　 I do like this one, but my colleague bought it, and we are in the same office

Correct response (brand, image, triple play)

If you don't wear more clothes, you will feel the same as me.

　　 Scene 16. This dress is not bad. I will take my friend to help me to have a look at it next time

Coping properly (emotional selling, trust, pressure)

Yes, I can understand how you feel. If I were you, I would feel the same way. After all, friends are the people you know and trust. But, don't worry, it's very important to feel more professional. We have received professional training and will be responsible for your image and brand image. Besides, I'm worried that you won't have this one next time. Last time a customer saw one, it ran out of stock two days later. When he came back, he came back It's a pity to wait for myself. We're embarrassed. Therefore, I strongly suggest that if you like it, you should take it today, without regret.

　 Don't cover it up. It doesn't suit me

Correct response (good communication, questioning, patience)

Yes, I can understand how you feel. If I were you, I would feel the same way. After all, friends are the people you know and trust. However, you can rest assured that feeling is very important, and feeling professional is more important. We have received professional training and will be responsible for your image and brand image,

　 Scene 18. I often meet many people wearing the same style on the street. I dare not buy your clothes

Correct response

Yes, I can understand your feelings. If I were you, I would have the same feeling. Because of the good clothes, there are more talents to wear. However, the feeling and temperament of each person are different, and the effect of wearing them is also different. If you wear them, more people will wear them, which just shows that you have led the fashion trend.

　　 Forget it. I don't want to try it. This dress is similar to what I bought last year

Correct response (guidance, attitude)

Yes, sir. I can see that you are still very concerned about our brand. Thank you. We have recently come to several new styles with similar styles but improved details. Please allow me to introduce them for you. I'm sure you'll like it

　 The color of this dress is not good. It's not suitable for me

Correct response (role, expertise and guidance of fashion consultant)

From my professional point of view, Mr. L, I think this dress is especially suitable for you in terms of skin color, shape and temperament. Specially made for you, especially for me.

Mr. L, I see what you mean. Just a moment. There are some new colors that you need. I'll bring it for you. Feel it.

　　 Scenario 21. When customers wear clothes, the size is very suitable, but the customers still think it is small

Correct response (good communication, customer trust, professionalism and guidance)

Mr. L, do you like to wear loose clothes at ordinary times? From the perspective of our brand positioning and wearing occasions, the appropriate is the best. In fact, from our professional point of view, this dress is not only suitable for your temperament and image, but also suitable for your wearing time and occasion.

　 The style of your clothes is good, but why are the colors so dark

Correct response (brand positioning, good communication, triple play)

Yes, I can understand how you feel. If I were you, I would feel the same way. It may be different from the style you usually wear. Well, our brand's customer positioning is mature and successful men, so we have more dark colors in our design, reflecting stability and atmosphere.

　　 And I don't feel like the denim series and the casual clothes

Correct response (professionalism, triple play)

Yes, I can understand how you feel. If I were you, I would feel the same way. Cowboys can make people feel like this sometimes. But, sir, in addition to busy work, enjoying life is a reflection of taste, and our brand jeans series can let you fully enjoy life and have more taste.

Scene 24. Why are your clothes so flowery? I can't find anything suitable for me

Correct response (guidance, trust, communication)

Yes, I can understand how you feel. If I were you, I would feel the same way. In this year's professional design, you and I are not bold in design, but in this case, it's not easy to put in your professional design.

　 How come your styles are getting younger and younger? I can't find them for me

　　 Correct response (benign communication, expanding interests)

Mr. L, thank you for your attention and understanding of our brand. Although the company's aim is to make our customers feel more and more young after wearing them, you can rest assured that our design subject is targeted at a mature and successful man like you.

　 Your clothes are so ugly that you feel strange

Correct response (good communication, description of characteristics, clothing consultant)

Yes, Mr. L. I can understand your opinion. Our clothes may be different from your usual style. But we dress not only for ourselves, but also for ourselves. More often than not, we are looking at them. For example, it's very important for me to match it with the professional one

How to deal with the quality of clothing:

　　 Scene 27. Customers like a pure cotton dress and ask if it will fade, shrink or pilling

Correct response (recognition and praise, weakening problems and changing topics, professional knowledge, service)

Mr. L, our clothes are shrunk, shaped and pilling resistant. We have sold thousands of cotton clothes. Up to now, we only need to wear and maintain them in the right way. It hasn't been discovered so far, so you don't have to worry about it. (after the transaction, inform the customer of the correct dressing, washing and maintenance knowledge)

　 Is your brand just come out? Why have I never heard of it

Correct response

Mr. L, our brand has a history of 10 years. It never advertises. It is all the publicity that customers help us after they wear it. The image spokesman and propagandist of our brand is our customer friend. So I hope you will become our image spokesman.

　 Situation 29. The outdated old style is recognized by customers

Correct response (identification + explanation)

Yes, sir. It sold very well last year. Many customers didn't buy it, so this year it's specially prepared for them. Of course, you can take it with you if you like.

Yes, sir. This one looks the same as last year. In fact, it is an improved one. There are some improvements

　　 This is a new model. Due to the similar model, it is considered by customers as the old model of last year

Correct response (identification and praise, guidance)

Last year, we have paid close attention to the brand, and we really like the suggestions made by our customers. Try on this one last year, it will make you taste better than last year.

Do you have any other clothes of this kind of fabric

Correctness and professionalism

I'm sorry, sir. This is our limited edition this year. It's only in this color, and the quantity is very limited.

　 Scene 32. Which one is better than other brands

Correct response

Actually, sir, you have already told me the answer you want to know. Because you choose us to serve you, that is to believe us, thank you. Glad to serve you. My name is XXX.

Scene 33. I find that your new model is too slow to come into market

Correct response (attitude and sincerity)

Mr. L, first of all, thank you for your attention to our brand. This time, it was a few days late, and we were very anxious. Fortunately, we arrived yesterday. What a coincidence you've made today. The new model has just been displayed. Please introduce some new styles to you.

　　 I'm very satisfied with the style and color of this dress, but I don't think the fabric is comfortable

Correct response (identification and guidance)

Mr. L, the style and color of our clothes only reflect the visual effect. We can feel whether the fabric is comfortable or not. This way, please

Scene 35. You are still a high-end brand. The workmanship is so poor that there is still thread

Correct response (attitude and identity)

I'm sorry, sir, I didn't find the details! Please let me know the situation and let me know the situation immediately

　　 Scene 36. If this dress is only worn for a few days, the hair inside will run out. How do you deal with it

Correct response (identification, after-sales service)

Yes, Mr. L. it really needs attention. If you buy clothes of poor quality or poor after-sales service. If there is a problem with the technology, we can assure you that we can handle the problem.

　　 Scene 37. Why can't you machine wash this kind of fabric, XXX brand can

Correct response (attitude, empathy)

Mr. L, it's not that it can't be machine washed, but as long as it's machine washed, there will be some wear and tear. Maybe their salesman didn't give you a clear introduction, so I suggest you don't machine wash it. This will not only keep the color lasting, but also not easy to deform.

　　 What international brand do you just hang up a brand

Correct response

Mr. L, you can rest your mind on this question. Each of our franchised stores has complaint calls from the Hong Kong head office, the Chinese law firm and the Guizhou branch, as well as the fake telephone numbers for free consultation. You can supervise our work at any time.

　　 Scene 39, your clothes fade after a period of time, the style is monotonous, or XX brand is better

To guide, to identify with

Mr. L, do you have this phenomenon when you wear it, or do you listen to your friends? If it's you, whether you bought it here or not, I'd like to help you see what causes the discoloration. As for the after-sales of other brands, I don't know much, but I'm very responsible to tell you that you can rest assured of our after-sales service.

　　 Scene 40, this is not pure cotton clothes, forget it, I like to wear pure cotton

Correct response (identification, guidance, professionalism)

L use Fab of cotton and non cotton to persuade,

　　 Scene 41. Your clothes are decorated with leather. The dry cleaner says it is not allowed to dry clean

Correct response (good communication, sincerity)

Mr. L, I'm really sorry for the trouble. In fact, the dry cleaners are also responsible for you, so they didn't accept your clothes. You can tell them that our leather decoration has been processed, so dry cleaning will not affect you. Please don't worry about this. You can rest assured

　　 The clothes can't be washed. It's really troublesome. I don't want it

To guide, to agree with

Mr. L, you spent hundreds of yuan on the clothes you like. It would be a pity if it was washed and damaged. It's better to dry clean your clothes for a good life.

Follow up highlights: 1 million times of clothing sales script skills that let fashion people crazy (Part 2)