Invite Industry Personage: 2021 China (Xinji) International Fur Fashion Fair

　 Invite you to pay attention to Xinji international leather and fur fashion week

This fashion week will bring together the new fashion products of thousands of enterprises at home and abroad in 2021, including leather, fur, fur, paiko, Shengdi Park, cashmere, down jacket and other high-quality raw materials such as leather and fur. At the same time, the award ceremony and special show of 2021 "real leather. Stay different." real leather real self student design competition in mainland China will be held!

　　2021 China (Xinji) InternationalFur Fashion Fair(BEIJINGFUR) cumXinjiInternationalLeather&Fur Fashion Weekis tobe held inXinji International Leather City from July 8th to Jul 15thin2021.The fashion week will bring togetherthousands of enterprises at home and abroad and show variouskindsof fashion productsin2021,including leather,fur, parkagarments ,sdeepick, cashmere,down jackets etc,dozensofdthi

　　lity fur and leather rawmatrials.

　　alFur Fashio Fa (BEJING FUR)

　　shio,Neek Organizin

Activity arrangement of Xinji Fur Fashion Fair

01. The opening ceremony of Beijing fur and Xinji international leather and fur fashion week 2021 "real leather. Stay different."

02. Award ceremony, special show, designer docking Salon "Furmark" of China mainland competition area

03. The promotion base in China was unveiled

04. Beijing fur international fur fashion boutique "Xinji release"

05. Xinji fur night

06 fashion trend expert lecture

07, 2021 "xindongzhuang" boutique display, merchants docking and ordering 2021 "real leather. Stay"               Different.”

08. Prize winning works in mainland China competition area

Static exhibition of works of Xinji Fashion Industry Design Alliance

09, 2021 Xinji online trend products live with goods

　 Appointment time ：

2021 China (Xinji) International Fur Fashion Expo

It is scheduled to be held in Xinji International Leather City from July 8 to July 15, 2021

2021 China (Xinji) Fur Fashion Fair

Organizing Committee of Xinji international leather and fur fashion week

　　 Read more about Xinji

　　 Brief introduction of Xinji International Leather City

Xinji International Leather City project started construction in June 2009. It is a key project in Hebei Province during the 12th Five Year Plan period. It is also the top priority for Xinji municipal Party committee and government to realize the "four leaps". The overall planning of the project is "ten centers in one city", including: "famous products shopping center", "raw and auxiliary materials trading center", "brand product manufacturing center", "R & D design and testing center", "business service center", "cultural tourism center", "raw leather trading center", "international logistics distribution center", "e-commerce center" and "International Convention and Exhibition Center".

Xinji International Leather City - famous products shopping center, the first floor of which deals with all kinds of leather bags, gloves, suitcases, fur leather accessories; The second layer manages leather clothing, fur leather clothing, cashmere overcoat, and pie overcome; The third floor manages the high-grade mink clothing; On the fourth floor are e-commerce, special snacks and other entertainment, cultural and tourism projects. In 2020, there are 1320 open stores, more than 260 domestic and foreign brands, 601 private brands of merchants, annual turnover of 1.892 billion yuan, turnover of 8.63 million pieces, annual passenger flow of 1.0821 million person times, customer carrying rate of 60%, and employment of more than 3186 people.

On the basis of "one city, ten centers", Xinji leather City Co., Ltd. plans and constructs a comprehensive upgrading project - "Xinji fur town" by Hebei Provincial Development and Reform Commission on October 15, 2019. Xinji fur town project planning covers a total area of 5109.74 mu (3.4 square kilometers). The construction land is 3834.17 mu, 2.56 square kilometers, and the total construction area is 4.1488 million square meters. Xinji fur town is built by inheriting fur characteristics, using market-oriented mechanism, providing a platform for resource import and product export. It is a "4 + 1" benign development mode with "fur" as the core and "industry + cultural tourism + ecology + livable" as the plate to build a well-known fur town.

After ten years of development, Xinji International Leather City has become a unique fur and leather clothing professional market with the largest single area and heavy historical value, which integrates the development of retail, wholesale and foreign trade. It is an important carrier for inheriting Xinji's fur culture for thousands of years, developing Xinji fur industry and realizing the leap from China's leather capital to the world's leather capital, It is one of the most beautiful business cards of Xinji and a landmark building that has not been out of date for a hundred years. Since its opening, it has been named or rated as: national AAAA tourist attraction, five-star professional market, national civilized unit, national credit demonstration market, China economic observation point, national demonstration area of fur and fur famous brands, top 100 market of China's commodities, and China's clothing innovation and manufacturing base, Xinji international leather city attracts shoppers, tourists and investors from all over the world with a word of "leather". In 2015, China brand building Promotion Association released the regional brand value of "Xinji fur" worth 13.2 billion yuan.

　　 Development of Xinji International Leather City

1. Xinji international leather city is located in Xinji, the capital of Chinese leather and leather clothing with a long history of leather and splendid leather culture. The unique leather history of more than 3000 years and the thick leather culture are the foundation and soul of Xinji leather city. Xinji International Leather City, with the management concept of 30 years ahead, has built a domestic professional market which is not backward for 50 years, realizes the combination of traditional leather culture and modern culture, further promotes the traditional leather culture, and reshapes the famous leather trade center at home and abroad.

2. Throughout the mature markets of developed countries in the world, all of them are built in the urban-rural fringe with convenient transportation or in the countryside with large parking function. The location of Xinji International Leather City has this feature, which is better than this feature from the whole traffic situation.

Xinji leather city is adjacent to Beijing Hong Kong Macao Expressway in the west, Daguang Expressway in the East, Shihuang expressway, Shide railway, 307 National Highway, and Anxin line of provincial road pass through the city. It is 60km away from the provincial capital Shijiazhuang, less than 260km away from Beijing, Tianjin, Jinan and Taiyuan, 70km away from Shijiazhuang airport and 200km away from Beijing Daxing airport under construction. It is an important bearing area for the coordinated development of Beijing, Tianjin and Hebei, with convenient transportation.

3. The most basic function of leather clothing is to keep out the cold, and its consumer market in China is mainly in the northern regions where the weather is cold, with consumption capacity and wearing habits. Xinji leather city is located in the north of the Yangtze River and the hinterland of North China. Its surrounding 5-hour shopping circle is just the main consumption area with rigid demand for leather clothing and fur. The region includes Beijing, Tianjin, Hebei, Shandong, Henan, Shanxi and Inner Mongolia, northwest Jiangsu, northeast Shaanxi and southwest Liaoning, covering a population of 350 million, accounting for 25% of the national population. The super large consumer group is the basic guarantee for the sustainable and healthy development of the consumer market.

4. With the improvement of people's life, especially the rapid increase of farmers' income in the surrounding areas of Xinji leather city, and the change of the concept of pursuing fashionable life, leather clothing has now covered the second and third tier cities and rural markets. Farmers have become the new force and main force of leather products consumption. On Saturdays, Sundays and holidays, high-end people in Beijing and Tianjin come to Xinji leather city for tourism and shopping by virtue of the 2-hour shopping circle and the concept of "Xinji = leather goods". At the same time, the leather city also accepts farmers and consumers from the surrounding 5-hour shopping circle and all over the country. The newly rich farmers and high-end people from Beijing, Tianjin, Shandong, Shanxi and Hebei have formed the basic consumer groups of leather city. During the peak season of leather sales, the daily passenger flow of Xinji International Leather City reaches 10000 person times, which ensures the sales of leather city to a new level every year.

(2) industrial advantages

The survival and development of any market must have a foundation, which means stability and prosperity. The root of Xinji leather city is the strong foundation of leather industry. Xinji's leather industry plays an important role in China. More than 200 tannery enterprises, more than 1200 garment enterprises, and more than 4000 dealers of leather clothing, fur, knickerwear and various raw and auxiliary materials are the root of Xinji leather city. Xinji leather city is developing and growing on the basis of this super strong industrial advantage.

In recent years, there are 19 specialized markets of more than 100000 square meters in the national leather city. After several years of optimization, the living environment and development momentum of Xinji leather city with strong industrial support are becoming more and more obvious.

The coordinated development of Beijing Tianjin Hebei integration has also given Xinji new development opportunities. Relying on the industrial advantages and solid foundation of leather industry, Xinji has become an important bearing place for the production, processing transfer and factor spillover of leather and fur garment enterprises in Beijing and Tianjin. In order to welcome the arrival of Beijing and Tianjin leather clothing manufacturers, leather city has scientifically integrated more business sites to attract more consumers.

(3) government attention and department support

After the reform and opening up, all previous municipal Party committees and municipal governments have paid great attention to the development of leather industry, issued a series of supporting policies and effective measures, forming a "one city, two districts" pattern, namely Xinji International Leather City, leather industry zone and garment industry zone. The city has formed the largest wholesale and retail market of leather, fur products and raw and auxiliary materials with Xinji International Leather City as the center; It is an industrial cluster of leather clothing, fur and knitwear R & D, design and production centering on garment industry zone; With the leather industry zone as the center, it is the only environmental protection standard in northern China and the largest leather R & D and production industry cluster in Asia. Its upstream and downstream enterprises promote each other, compete for development, and convenient information logistics, promote the prosperity and development of the whole leather industry in the city.

On January 1, 2014, Xinji city was officially incorporated into the province direct management sequence and operated according to the mechanism of district and city. The provincial Party committee and government have given a number of preferential policies to Xinji City in terms of urban planning, attracting projects, construction land indicators, etc., which greatly promotes the overall development of Xinji City, especially the development of leather industry, which will surely attract more people to invest, watch and shop in Xinji.

In order to meet the quality inspection and raw material supply in the production and sales process of enterprises, Hebei Provincial Bureau of quality and technical supervision has set up a national level leather product quality inspection and testing center in Xinji international leather city. Hebei customs and Hebei Import and export inspection and Quarantine Bureau have set up import and export inspection and customs agencies in Xinji, which greatly facilitates the introduction of raw materials for leather and fur garment enterprises, Ensure the price of raw materials is stable.

1. Further increase the strength of design and R & D, accelerate the construction of R & D and design center, introduce high-end design talents at home and abroad, attract more R & D and design institutions to settle in Xinji leather city, and improve the ability of leather city to grasp the industry development trend and occupy the market initiative.

2. The Shijiazhuang Jinan south high speed railway will be completed and opened to traffic in 2017, and Xinji station will be set up. After the station is completed, it will further expand the coverage of 3-hour shopping circle and 5-hour shopping circle.

3. The project of 13 km rail line directly from Xinji station of Shijiazhuang Jinan high speed railway to Xinji International Leather City has been approved. This will attract more surrounding consumers to take the high-speed rail to Xinji, especially for the rich Shanxi consumers and Shandong consumers.

4. The project of Xinji general airport has been officially approved by relevant national departments. After the completion of the project, it will greatly facilitate domestic and foreign high-end consumers to visit and shop in Xinji leather city, and promote the rapid development of Xinji logistics industry.

5. The 2022 Winter Olympics will be held in Beijing and Zhangjiakou, which will bring unprecedented development opportunities and market prospects to Xinji leather industry. At that time, Xinji international leather city will attract more domestic and foreign consumers to shop with its popularity and reputation, as well as the advantages of origin, location and transportation. Xinji international leather city will also take the initiative to seek cooperation with the Winter Olympic Games to promote Xinji's products and the geographical trademark "Xinji fur" to the whole country and the world.

6. In August 2016, Xinji leather city set up a special logistics zone in the North District of mingpin shopping center, attracting strong logistics enterprises such as SF, Shentong, Debang and China Post. The logistics distribution center planned to be built in 2019 covers an area of 260 mu, with a construction area of 180000 square meters and an investment of 600 million yuan. To build an international logistics distribution center, improve the transportation, storage, distribution and import and export trade system of leather industry, and promote the clustering development of leather industry and related industries.

(4) advantages of brand creation

In order to realize the revitalization of the brand and enhance the market value of the settled brands, leather city attaches great importance to the cultivation and creation of each settled brand. Every year, industry experts are invited to train the tenants to create brand knowledge free of charge, and special personnel are arranged to help them to handle the declaration matters. Priority is given to renting shops and various promotion activities are held free of charge for the enterprises that have obtained Chinese well-known trademarks.

In the past five years, seven enterprises have won China's well-known trademarks, and 26 enterprises have won provincial famous trademarks. Leather city has become an incubator for brand breeding and a "high-speed railway" for brand creation. To this end, the AQSIQ approved Xinji International Leather City as the only "famous brand building demonstration area of leather clothing and fur industry" in China.

This advantage of leather city is the concentrated display of its many advantages, the core driving force of its operation, and the core value of attracting merchants to increase the rent.

(5) advantages of the whole people engaging in leather industry

The long and thick leather culture has nurtured generations of Xinji people. After the reform and opening up, Xinji leather industry has developed rapidly. In 1993, China Xinji leather commercial city was planned and constructed. Nearly 10000 garment workshops with scattered production were optimized and integrated to operate in the leather city. The market competitiveness was enhanced. In a few years, the leather industry has made Xinji people rich and a number of Xinji millionaires and billionaires have been made.

There are more than 100000 employees in Xinji leather industry chain. Urban and rural residents in Xinji city have gained more and more income from leather industry chain. Urban and rural residents' deposits have ranked first in Hebei Province for 10 consecutive years.