Sparrow, Tell You A Story Of Childhood In The Wilderness

　　   "From the root, from the heart, from the love, be grateful for the source, look forward to the future", gather love and gratitude, and jointly promote the rise of the original strength of Chinese children's wear. On July 19, heque led the domestic children's clothing original design brands to appear in the fourth CCFW China International Children's fashion week. A brand release with the theme of "source" was staged to show the powerful force of Chinese children's clothing original design.

　　

　　 Heque is a brand of children's wear founded by Qingdao jimeiyu Clothing Co., Ltd. Since its establishment in 2010, Qingdao jimeiyu Clothing Co., Ltd. has been committed to the design and development of children's clothing, focusing on the original designer children's clothing brand, adhering to the concept of "providing the best products for consumers", in line with the principle of safety and beauty, after years of dedicated operation, it has launched a number of independent brands such as "anddywoo", "sparrow" and "Luya". With the steady improvement of brand awareness, the sparrow brand has numerous reputations, and has won numerous high praise from consumers. 　　

　　 Lush fields, jumping bird garden. The sparrow tells you the story of childhood in the wilderness in a children's world. It is pure, simple, close to nature and return to nature. 　　

　　 The release of the work to "source" as the theme, praise the natural, traditional. The magic healing power of nature soothes the hearts of children, comfortable and stable. The original ecological fabrics and natural patterns bring inspiration to the design. 　

　　 Light literature and art RETRO series, through the spiritual experience and in-depth exploration of traditional clothing, improves the design of cheongsam, and integrates modern fashion elements for reorganization, so as to show the innocent side of children's literature and art. The delicate and romantic lace embroidered fabric is artistic and sweet, and the refreshing Tencel mesh printed fabric is smart and playful, which makes children wear comfortable and better interpret the beauty of nature. 　　

　　 Simple light tide series choose the purest color of nature, through the color collision contrast, show the children's lively side; In the fabric, we choose Xinjiang long staple cotton fabric, healthy and comfortable; In the version of the version for the loose version, so that children are not constrained, comfortable and comfortable; In terms of details, it integrates the current popular traditional pattern elements, and uses the expression techniques such as printing and embroidery to make the clothes more traditional. 　　

　　 Sparrow wants to appeal to all people to take good care of nature, discover the beauty of nature and the beauty of tradition through these original children's clothes with natural design elements.

　　 It is worth mentioning that in order to recognize the outstanding brands, designers and children's models in this children's fashion cycle, the organizing committee has also awarded 2021 China children's wear brand fashion award, 2021 China's top ten children's wear designers and 2021 China's top ten boys and girls' models. Wang Xiaohong, a designer recommended by the sparrow brand, won the 2021 top ten Chinese children's wear designers after the centralized evaluation of experts and judges.