Platform Economy: Southeast Asian Consumers Pay More And More Attention To Ratings And Reviews

According to foreign media reports, a new study carried out by lazada and milieu insight shows that one in two consumers (54%) said that reviews will improve their online shopping experience.

In addition, 50% of respondents said they would leave comments after buying products, and 32% said these comments were one of the three reasons why they prefer online shopping. For Singaporean users, in terms of platform functions, they are paying more and more attention to ratings and comments (61%) and secure payment options (53%).

James Chang, chief business officer of lazada, said that reviews and star rating are important functions in these three countries, which shows that trust is still one of the important considerations when consumers choose e-commerce platforms for online shopping.

In addition, the authenticity of products (44%) and the diversity of payment options (COD and digital wallet) (36%) are two other platform functions that Southeast Asian online shoppers believe can enhance their online shopping experience.

It is reported that the increase in the number of online shopping festivals in the past few years has made some people doubt whether consumers will feel tired. According to the survey, 73% of Southeast Asian respondents believe that online shopping is an indispensable part of their daily life, and 67% of them think that the promotion of e-commerce is the key factor in cultivating consumers' online shopping habits. Nearly 60% of consumers have made online shopping a part of their daily life in less than two years.

Chang explained, "it was once thought that monthly promotion activities were too frequent to produce the desired effect, but the survey conducted by mlliu insight showed that our choice was correct, and online shopping has become a daily consumption behavior."

It is understood that Southeast Asian consumers are actively purchasing goods through e-commerce platforms, websites and other digital channels. 65% of them said that when they shop online, they already know what to buy.

In Singapore, 46% of people said that online shopping has become very important to them in the past two years, possibly due to the epidemic, and 85% said they now spend more online than in stores. In Thailand, more than 90% of Thai women aged 16 to 24 said they had spent more and more online since the outbreak, and more than half were willing to wait for discounts.