Jihua Textile Sales Company Held Jihua Textile Printing Marketing Seminar In Guangzhou

From October 31 to November 4, the third phase of the 134th Canton Fair was held in Guangzhou, and the enterprises affiliated to Jihua Textile Sales Company, Jihua 3509, 3542 and 3543, all participated in the fair. From November 2 to 3, Liu Changcheng, the deputy general manager of Jihua, went to each booth for research.

From the perspective of the effect of the exhibition site, the passenger flow of this Canton Fair has increased compared with the last one. The three booths of the China Textile Industry Group mainly display functional yarns, fabrics, ready to wear and home textiles, attracting many customers from Russia, South America, the Middle East, Africa, the Belt and Road and other regions, and buyers have obvious intention to place orders.

After closing on November 3, Jihua Textile Sales Company held the Jihua Textile Printing Marketing Seminar on the spot in Guangzhou. Liu Changcheng, the deputy general manager of Jihua, attended the seminar, commented on the participation of three enterprises in the Canton Fair, and put forward requirements for the problems existing in the textile printing and dyeing sector at present and the later work.

Requirements of the meeting: First, carry out marketing work around "honesty, bottom line, innovation and effectiveness". Marketing work should be honest, unify ideas and culture, and solve the coordination problems between business segments at a deeper level; Keep the bottom line, stay in their positions and seek their posts, be cautious and prudent, and keep the legal bottom line and professional bottom line firmly; Focusing on innovation and marketing innovation is to seek enterprise development, innovate the direction of market development, integrate resources, and make full use of the new trend of Internet+development; Focusing on practical results, we will strive to build a production base for the leader of functional protective materials. Second, improve the political position and establish a sense of change. Change ideas, models and products, and do not compete at low prices; Establish market awareness and strive for market position by strength; Establish the supply awareness and realize the sample data sharing of all business segments; Establish the awareness of learning, understand the market, products, processes, laws, and strive to be a marketing engineer. Third, innovate the marketing model. Develop the market around functional and protective materials, make full use of the Internet+business model, establish the concept of market as the king, and strengthen the development of foreign military products market to seize market opportunities. Fourth, adhere to the concept that talent is the first resource. We will continue to reform the talent mechanism, implement the competitive recruitment system and the last elimination system, use performance to measure the effect, strengthen the training of marketing personnel, improve the combat effectiveness of the marketing team, strictly implement the responsibility, and take the initiative to shoulder the task.

At the meeting, the textile sales company pointed out the problems existing in the participation process of the Canton Fair and proposed improvement measures for the later participation. As an important way to expand the market, we should attach importance to exhibition work. The textile business should be unified in planning, integrating resources, giving full play to the advantages of the whole knitting industry chain, and unifying the image; In the process of exhibition, customers' discrimination should be strengthened, effective information should be screened, effective customers should be sorted out, contacted and fed back on the same day, and follow-up should be done well. Customer cultivation needs patience and determination; Professional marketing training should be carried out in a down-to-earth manner to identify deficiencies through participation, improve the professional ability of business personnel, conduct market research in the exhibition, dig deep into the stock market, and discover the incremental market.

In view of the problems existing in the market expansion work, the participants expressed their own opinions, put forward suggestions for improvement, and put forward their own opinions on the current market situation, competition status, market expansion, enterprise cost, product structure, internal process efficiency, customer service, professional knowledge training, enterprise publicity, how to improve the exhibition effect, etc.

The meeting was presided over by Li Dan, General Manager of Textile Sales Company, and all enterprise exhibitors and expatriates attended the meeting.