[Highlights] The 21St China (Dalang) Woolen Products Fair Was Held Simultaneously With The Provincial Enclave Pavilion

The 21st China (Dalang) Woolen Products Fair (hereinafter referred to as the "Weaving Fair") will be held in Dalang Woolen Weaving Trade Center from November 20 to 22. The reporter learned that this year's "Weaving Fair" was held at the same time outside the province for the first time. In addition to the local branch venues, it will also set up branch venues in Shanghai, Guangzhou, Chengdu, Dalian, Puyuan and other "Dalang Optimality" enclaves, striving to expand the influence of Dalang Weaving in the world and the country.

Dongguan • Dalang Woolen Yarn Innovation Exhibition Hall (Puyuan) and Dalang Preferred Yarn Exhibition Hall (Puyuan) were officially established and put into operation in March 2023. The total area of the exhibition hall is about 1700 square meters. Now, several trade fairs have been successfully held, covering 80% of the clothing customers of Puyuan, and the docking volume of about 670 tons of yarn orders has been completed.

Zhong Jinfa, Deputy Secretary of the Party Branch of the Woolen Textile Industry Chain in Dalang Town, said: "Zhejiang Puyuan is a famous woolen sweater town in China, but the local production is still dominated by clothing, and the local finished yarn is relatively small, so we have established a yarn enclave called" Dalang Optimum Selection "in the local area, and achieved good results. Since its establishment in March last year, it has matched more than 600 tons of yarn transactions, involving a transaction volume of more than 100 million yuan. "

It is understood that the "Dalang Optimality" enclave hall mainly aims to show people around the country the quality products and innovative technologies of Dalang's woolen industry by setting up exhibition halls in various places. At the same time, it provides strong support for Dalang's woolen enterprises to explore the domestic market by holding fashion conferences, product fairs and other promotional activities. Up to now, Puyuan, Dalian, Qingyuan, Hainan, Guangzhou and Shanghai pavilions have been completed and put into operation. At that time, the six "Dalang Optimality" enclaves will become the sub venues outside the town of this "Textile Fair", which will be opened with the main venue, and will launch a series of promotional activities to help Dalang woolen products expand the market.

Zhong Jinfa: "During the Weaving Fair, we hope that these six enclaves will serve as the branch venues outside our town. On the one hand, they will further activate the atmosphere of the Weaving Fair, and the six enclaves will also present the elements of our Weaving Fair. On the other hand, they will allow our target markets to purchase high-quality products of Dalang Woolen locally."

The "Enclave Pavilion" is not only an important window for Datang to display to the outside world, but also a display and trading platform for enterprises, which helps to enhance the popularity and brand influence of enterprises. Next, Datang will continue to deepen the work of "Datang Optimality 2.0", focus on promoting the construction of "Datang Optimality" enclave hall with the regional brand of "Datang Optimality" as the starting point, and push the Datang wool industry to a broader market.

Zhong Jinfa: "Next, we will further play the role of the enclave, combine it with the local industry, and try to achieve win-win results in both cities. On the other hand, we will further look for new enclaves to fly into Chengdu, Chongqing and other markets. For example, we are also considering setting up new enclaves next year, so that the system of" Datang Best Choice "enclave will be further expanded and improved."