The Public Welfare Project Of Boboli Handicraft Designer Training Has Been Successfully Completed For Three Years

In order to empower women practitioners of traditional handicrafts of ethnic minorities, promote women's innovation and entrepreneurship in the new era, promote the upgrading of traditional handicrafts, and help rural revitalization and sustainable development, the "public welfare project of Boboli handicraft designer training", co sponsored by the China Women's Development Foundation and the China Textile Industry Federation and supported by Boboli Group, From 2022 to 2024, we will go to ten ethnic minority areas, including Miao, She, Yao, Yi, Li, Tu, Mongolian, Qiang, Zhuang and Dai, and carry out a series of public welfare activities for 200 female leaders of intangible cultural heritage handicrafts, such as design ability improvement training, achievement transformation, exhibition, entrepreneurship and cultural exchange.

On November 15, the closing summary meeting of the public welfare project of Boboli handicraft designer training was held during the 8th China Textile Intangible Cultural Heritage Conference. At the opening ceremony, Ha Chengqing and Li Xingmei, Tu nationality students of the public welfare project of Boboli Handicraft Designer Training, appeared on the stage and were respectively employed by the China Textile Industry Federation as the promotion ambassador of intangible cultural heritage in the textile industry and the new youth of intangible cultural heritage in the textile industry.

China Textile Industry Federation, China Women's Development Foundation, Boboli Group, representatives of teachers from all ethnic groups, and representatives of ten ethnic minority students were invited to the summary meeting, and its 180 students attended the meeting through live video.

　　 Zhang Lei, Director of International Cooperation Office of China Women's Development Foundation In the summary report, it was said that the public welfare project of Boboli Handicraft Designer Training took root at the grass-roots level, made solid progress, provided precise assistance, and achieved gratifying results. The project tutored students to transform nearly 10000 pieces of works, radiating and driving nearly 10000 female intangible heritage handicraft practitioners. The project is empowered by design, introduces development elements, helps students "fill in their weaknesses, strengths and weaknesses", and carries out "teaching, spreading, helping and guiding" public welfare assistance. A total of more than 80 varieties, more than 300 sets/piece of works have been transformed, and nearly 10000 pieces of works have been transformed by tutoring students. By October 2024, about 90.3% of the trainees have achieved income growth, of which 43.4% have doubled their income; Trainees participated in 186 exhibitions; It has won 59 design and development awards, and 56 products have been collected by museums at or above the county level. Among them, 4 trainees were appointed by the China Textile Industry Federation as ambassadors for the promotion of intangible cultural heritage in the industry (Li Sufang of the Yao nationality, Fu Xiuying of the Li nationality, Ha Chengqing of the Tu nationality, Qian Xiaoli of the Yi nationality), and 2 new youth of intangible cultural heritage in the industry (Lei Junting of the She nationality, Li Xingmei of the Yi nationality).

　　 Sun Huaibin, project expert representative and former vice president of China Textile Industry Federation At the summary meeting, he said that the tacit cooperation between the China Textile Federation and the Women's Foundation was crucial to the success of the project. Public welfare organizations and industry associations combine to fully integrate resources to empower the project and provide strong support for student products to stand out in the market. Sun Huaibin believes that the project has found an effective teaching model, and hopes that students can find their own positions through training courses to keep up with the development process of the industry era. He also spoke highly of the love enterprise Boboli Group's participation in China's textile intangible heritage cause and rural revitalization cause, as well as its respect and recognition of China's traditional culture, traditional handicrafts and cultural diversity.

　　 Wang Chanyuan, Senior Manager of Corporate Responsibility of Boboli China He said that the commonweal project of handicraft designer training is the first large-scale commonweal project of Boboli Group in China. He was very grateful to the China Women's Development Foundation and the China Textile Industry Federation for their sincere contributions to the project, which made the project realize its original intention and practice the commonweal spirit of the founder of Boboli. It is gratifying to see that the projects supported by enterprises have found a unique path in China that is practical and effective, can support intangible cultural heritage, support women's innovation and entrepreneurship, and support rural revitalization. All this has not come easily.

　　 Li Wei, project tutor and professor of Academy of Fine Arts, Tsinghua University He said: "I am very grateful for the opportunity to participate in the project as a tutor. Learning, learning and teaching are actually mutual. I and the students are very lucky to have such good learning and training opportunities and platforms, and we should cherish them. Although the ten training sessions are over, the students and I will not go our separate ways. We will help each other like our families in the future."

　　 Liu Wei, Project Ambassador for Public Welfare, Project Tutor, China Textile Intangible Cultural Heritage Promotion Ambassador, Golden Summit Award Designer Said: "Through training and many sales practices, the students' works began to adapt to the consumption habits of the new era. The design was better and better every time, attracting many foreign businessmen to rush to buy products. I hope that in the future, we will continue to help each other and feel happy in the entrepreneurial process."

Lei Junting, a representative of She ethnic group, Qian Xiaoli, a representative of Yi ethnic group, and Zhu Shaoyan, a representative of Zhuang ethnic group, shared their training experience

At the summary meeting, the project officially released the Collection of Student Work Achievements of the Public Welfare Project of Boboli Handicraft Designer Training and the Public Welfare Teaching Film of Boboli Handicraft Designer. This is a systematic sorting and highly refining of the achievements of China's textile intangible cultural heritage skills and public welfare training projects. These two important project achievements will also provide a shortcut for the public to understand the traditional skills of ethnic minorities and their inheritance and development through a variety of communication methods, with academic, teaching, communication, market and other multi-functional public welfare values, shouldering long-term empowerment The mission and vision of promoting sustainable development.

Intangible cultural heritage lights up dreams, and innovation empowers the future. The "public welfare project for the training of Boboli handicraft designers" ended successfully in the practice of coming from the grassroots to the grassroots. The training helps integrate ethnic minority intangible cultural heritage skills with modern design, helps students better integrate into the market, improves economic income, improves family and social status, transforms traditional handicrafts from "fingertip skills" to "fingertip economy", transforms craftsmen from skill inheritors to national brand makers, and promotes employment and entrepreneurship, To form a new public welfare model with innovative design to help women's sustainable development.

Over the past three years, the training program has invited nearly 20 well-known domestic designers, industry and cultural and historical experts, professors from famous schools, and cultural and creative career instructors to form a first-class teaching team, to teach the essence of intangible cultural heritage values to students of all ethnic groups, share cutting-edge design concepts and high-quality information in the industry, help students broaden their horizons, update their knowledge reserves, and accurately improve design Aesthetic and market development ability. The project led the students to enter Beijing Fashion Week, Shanghai International Fair and large-scale industrial exhibitions in three years, and the project achievements were successively presented at the three sessions of China Textile Intangible Cultural Heritage Conference and other large-scale fashion and industrial high-end platforms. In the exhibition series of the 8th China Textile Intangible Cultural Heritage Conference, the transformation works of the training results of the "Boboli Crafts Designer Training Public Welfare Project" and the exclusive booths for female students from the Miao, She, Yao, Yi, Li, Tu, Mongolian, Qiang, Zhuang and Dai ethnic minorities demonstrated the products from color matching to pattern design, from material selection to fashion trends, Significant improvement was made in aesthetic awareness, design tendency, production technology and other aspects, which attracted the guests to stop and purchase, and vividly explained the theme of "intangible cultural heritage inheritance, national fashion surge".

(Source: Intangible Cultural Heritage Office of China Textile Customs)