The New Mode Of "Show And Purchase" Is Opened In Combination With Exhibition And Show

Under the psychedelic light, the models stepped into the square platform one by one with the music rhythm, and a fashion show opened in Hall 5 of the China International Consumer Goods Expo. In the near future, the show items on the stage will appear in the exhibition area for the audience, buyers and dealers to choose and place orders, and the "show and buy" will become a highlight of the fifth Consumer Expo.

"When shopping in fashion stores at the Consumer Expo, you can also look at the catwalk first." An exhibitor said that every time the models appeared, the audience would pick up their mobile phones to record their favorite styles, or take photos in the 3D fitting and AI fitting space to "try on".

Shang Liu Qinshu, the director of the fashion show of the Consumer Expo, said that this year's fashion show of the Consumer Expo has increased the space of "exhibition show combination", so that the audience can immediately order the show after watching the show, which has enriched the consumption scene, and the exhibition and fashion show are more closely linked.

On April 13, the fashion show "Miss Li Wuzhi Mountain Intangible Cultural Heritage Show" of the 5th China International Consumer Goods Expo was staged. Shen Jizhong

In addition to clothing, exquisite jewelry, bags, and cultural creativity around the brand became the most popular items on site. "There is a 20% discount on the spot. Many people add WeChat booking or ask about offline stores." The booth sales told reporters.

"This year's sales situation is very good. Two days before the opening of the pavilion, there were thousands of yuan in sales. There were also customers from Southeast Asia and Europe coming to order, which was unexpected." Zhai Wenxuan, the booth sales person, said.

For minority designer brands, the Consumer Expo is a platform for display and communication. Wu Haoyang, the principal of TIPSY VISION brand, said, "We have met more audiences at the Consumer Expo, and can more directly convey the design concept to everyone. I also take this opportunity to learn about Hainan Lijin, and hope to cross border cooperation with intangible cultural heritage projects in the future."

"In any consumption situation, sincere design and products can always impress consumers." This is the consensus of many brand managers on the show.

Wu Haoyang told the reporter that the works brought in this time have expanded the tolerance of gender and body in the design, and used interesting elements and comfortable materials to show more relaxation and practicality. "We should see the pain points and needs of the target consumer groups, create more warm and practical designs, use clothing design to express hope and courage, and give young people more confidence and comfort," he said.

The reporter learned that over the past five years, the works of many cutting-edge designers have gained more "exposure" and market attention through the fashion show of the Consumer Expo, which also encourages more and more Chinese designers to integrate excellent traditional Chinese culture into product design and develop original fashion brands.

On April 15, Nguyen Thi Tra Linh, a brand designer and CEO from Vietnam, presented Hacchic Blush AW25 "Bright Dawn" theme show at the seaside show of the fashion show of the Consumer Expo. Shen Jizhong

On the afternoon of the 14th, on the catwalk, the models meandered in the secret forest, and the gorgeous costumes that came out one after another amazed the audience. This time, the wedding dress design brand "Dear White" moved the show to the exhibition hall, so that the audience can enjoy the exquisite embroidery and other handicrafts on the "Gaoding wedding dress" closely.

Anxi, its manager, said that at present, it has moved its design and research center and studio from Beijing to Hainan. The Consumer Expo can provide a platform for excellent domestic designers to face the international market and "promote" the growth of more brands. "The policy of Hainan Free Trade Port is a help. In the process of Hainan going global, we hope that Chinese traditional crafts can also get more attention from the international community," she said.

In the exhibition area, the Tang Dynasty hairpin ladies on the silk fabric, the Vietnamese designer's Audrey element design and the Italian gem design have their own beauty. The Consumer Expo is an important place for excellent designers at home and abroad to show and communicate, so that the audience can see the interpretation of fashion by designers with different cultural backgrounds. "The future Consumer Expo fashion shows will also introduce more 'first shows' to strengthen the brand leading effect of fashion consumption," said Shang Liuqinshu.

(Source: Xinhuanet)