Industry Secret: What Are The Ends Of The Cooperation Between UNIQLO And Disney?

Recently, UNIQLO held a media salon at the Pu Li hotel near Jingan Temple in Shanghai. Apart from revealing more details about the Magic for All project to be opened in September 27th, it also showed the cross border joint series that will be launched every month from next week, and some highlights of the new season series of UNIQLO autumn and winter.

Let's take a look at the products and joint series that will soon be on sale.

We reported earlier this month that UNIQLO will put the world's largest in Shanghai.

The five level is pformed into a concept store built entirely for the "Magic for All" cooperation project.

Today's media salon, Wu Pinhui, chief marketing officer of Greater China, reveals that the concept store will be divided into 5 regions. The most interesting ones are probably 100 totally different Mickey statues. These exhibition figures will be displayed in the concept store for a month. CMO

As China's largest market for UNIQLO, Shanghai will be the first stop of the exhibition. Next, it will go to the United States, an exciting market.

In addition, there will be some interactive activities in the store. For example, a wall that can be shouted at you will jump out of a different image of Disney according to the decibel and gender of your cry. There will also be an interactive game that looks for Magic Point (similar to finding some set points to get a prize).

These interactive links are designed to enhance consumers' sense of participation.

Wu Pinhui believes that the theme of "Magic for All" emphasizes the concept of "All", but the concept store only covers the city of Shanghai. So in September, after the opening of the 27 day, there will be a series of O2O activities, such as the customization of UT on the App side of the mobile phone.

The three joint series are sold on sale in September 4th, jointly with French supermodel Ines de la Fressance, and on October, 9 days before sale.

The joint series of Christophe Lemaire (please click here for all single item and price). In the end of October and early November, we will sell the joint series with Carine Roitfeld, the editor in chief of fashion bazaar.

In addition to the joint series with Lemaire, the other two.

They are sold only in three flagship stores in China (two in Shanghai, one in Guangzhou).