Transformation Of Private Birds And Customized Brands

Personalized and fashionable brand development will become the future direction of apparel brand enterprise pformation and development.

Yang Dayun, President of the excellent international fashion brand investment company, told reporters that under the tide of the Internet, the clothing brands which rely on large-scale replication form can no longer meet the market demand, pay attention to popular and personalized brands, and even the street brands, and focus on the unique design of the niche brands will be sought after by young consumers.

In the white hot market competition,

Transformation, fashion and personalization.

In the first half of this year, the first half of the year showed that the company's operating income was 1 billion 4 million yuan, an increase of 0.56% over the same period last year. The net profit attributable to the owners of the parent company was 75 million 199 thousand and 300 yuan, an increase of 12.08% over the same period last year.

The reported bird said that the increase in business performance in addition to actively adjust the store structure, get through the O2O channel, mainly due to the company's focus on promoting the C2B category of private custom business.

Facing the Internet

The traditional management mode of domestic men's wear enterprises is facing bottlenecks.

Private volume customization has become one of the core competitiveness of reporting birds.

Meanwhile, we will continue to cultivate private custom business.

The financial report shows that in the next three years, the news bird will develop 1000 smart tailoring business platform, implement the 1000 wedding custom cooperation projects, and connect 1000 global private custom shops through the Shanghai treasure factory to open up the cross-border e-commerce platform.

Test water

It has become the consensus of the industry, not only the wedding birds, but also the clothing brands such as Ya Ge, Shan Shan and seven wolves.

According to the first half financial report released recently, the company has fully promoted the multi brand and whole category customization business, promoted the business of customizing business of the company, the Royal bridegroom's wedding custom business and other customized businesses, and accelerated the multi brand custom shop, single brand custom shop, compatible Custom Shop multi-channel construction.

In addition, fir, seven wolves and other brand men's clothing has also embarked on custom business.