Focus On Brand: 2021 China'S Fiber Fashion Trend Docking Exchange Activities Into Li Ning And Mu Tu

How to drive the development of China's fiber with the terminal brand, and how to use the new fiber to boost the competitive advantage of the terminal brand are the future development focus of China's fiber popular trend. On July 8, the fiber road 2021 China fiber fashion trend docking exchange activity was launched in Beijing. Guan Xiaorui, vice president and Secretary General of China Chemical Fiber Industry Association, Rong Zhongyu, deputy secretary general and Secretary General of spandex branch, Liu Lei, director of media center of China Textile Industry Federation, Wang Jianbo, marketing director of Huafeng Chemical Co., Ltd., and Cai Yiyong, marketing director of Huafeng Chemical Co., Ltd., attended the opening ceremony.

The road of fiber

Guan Xiaorui, vice president and Secretary General of China Chemical Fiber Industry Association, said that the purpose of this docking exchange activity is to strengthen the communication between fiber enterprises and terminal brands, jointly promote the promotion of popular fibers to the downstream, increase consumers' attention to popular fibers, and enhance the value of fiber brands. China's fiber popular trend has rich industrial chain resources and promotion experience. It is hoped that Huafeng Chemical can use this platform to open up communication channels with terminal brands and promote high-quality fiber products to a broader market.

　　 Enter Li Ning Company

Strengthen the communication between fiber enterprises and terminal brands

The road of fiber -- the first stop of 2021 China's fiber trend docking and exchange activities entered Li Ning company. With the mission of "ignite passion with sports", Li Ning company aims to stimulate people's desire and strength for breakthrough, and is committed to the creation of professional sporting goods, striving to make sports change life and pursue a higher level of breakthrough. Adhering to the core concepts of "win the dream", "consumer orientation", "our culture" and "breakthrough", Li Ning company aims to become a world-class professional sports brand with fashion, originated in China and recognized by the world.

Visit Li Ning Company

The R & D director of Li Ning company led a delegation to visit the Li Ning Sports Science Research Center. In the international research center of the same kind, its scale and species are rare. The center covers an area of about 1000 square meters. It has three laboratories: Sports Biomechanics Laboratory, shoe machinery testing laboratory and foot and shoe last type research room. It is committed to sports science research, product testing, research and development of core technology and improvement of product functions, It not only enables the product designers and development technicians of Li Ning Company to participate in relevant research links more deeply, but also provides personalized services for contracted athletes. As a multi brand management company, Li Ning company currently has Li Ning brand, Li Ning young, Li Ning discount, spring label, as well as cooperative brands such as Aigo, Hongshuangxi, Kaisheng, LNG, etc. In the park of Li Ning company, the Chinese fiber fashion trend docking and exchange activities also visited its "commercial pedestrian street", and got a detailed understanding of five core categories of Li Ning company, including basketball, running, training, badminton and sports life, which further deepened the understanding of Li Ning company's products.

Wang Yongsheng, deputy director of marketing department of China Chemical Fiber Industry Association

In the link, Wang Yongsheng, deputy director of marketing department of China Chemical Fiber Industry Association, introduced the operation mechanism and rating system of China's popular trends. He said that China's fiber trend will collect a large number of fiber popular elements every year, and divide them into different categories, such as technology advancement, differentiation, functionality, and characteristics of the times, and then evaluate the index system of fibers, such as the level of development technology, the effect of energy conservation and emission reduction, and the market prospect, and finally form the theme and content of the release. The release activity adopts the way of combining dynamic and static activities to carry out all-round publicity. In addition, he also shared the popular elements in the leisure sports scene and the popular fibers that consumers pay attention to, and introduced the corresponding fiber products in detail.

Zhao Yuyun, Fabric engineer of Huafeng Chemical Co., Ltd

Zhao Yuyun, Fabric engineer of Huafeng Chemical Co., Ltd., introduced the production and R & D strength of Huafeng Chemical. She said that Huafeng Chemical is the first domestic listed company mainly engaged in spandex, with two major spandex production bases in Wenzhou and Chongqing, and its production scale ranks first in China and the forefront in the world; Established Zhejiang Huafeng Fiber Research Institute, focusing on the research and development and industrialization of differentiated spandex products; With perfect sales and after-sales service network, it is a national high-tech enterprise and the first batch of "resource-saving and environment-friendly" pilot enterprises. millennium ® It is Huafeng Chemical's Spandex brand, including super chlorine resistant spandex, acid dyeable spandex, antibacterial spandex, high elastic black spandex, comfortable spandex, moisture absorption and quick drying spandex, recycled spandex, low temperature heat setting spandex, bio based spandex and other functional and environmental protection series. For example, under the premise of ensuring product quality and performance, recycled spandex can reduce the harm caused by production waste to the environment, and has GRS certification tag; Low temperature heat setting spandex has the advantages of high setting efficiency, wide range of setting temperature and energy saving, which can solve the problems of disperse dye sublimation and color shift caused by high temperature during the setting of polyester yarn dyed fabric.

Li Ning company product design and brand planning related personnel in the understanding of fiber products

Subsequently, Li Ning company product design and brand planning related personnel on how to carry out efficient product research and development and accurate brand marketing and other topics, and carried out in-depth exchanges with the Chinese fiber trend docking exchange activities. Li Ning said that we hope to give consumers the best products, so that they have a perfect experience in all sports scenes, so the company will pay more attention to the functionality, comfort and protection of products. This exchange enables the company to have a further understanding of innovative research and development in the field of fiber materials, and has more choices in product design in the future. At the same time, the company will pay more attention to sustainable fiber, in order to provide consumers with green products.

Huafeng Chemical said that it hopes to increase the communication between fiber enterprises and terminal brands through such docking and exchange activities, so that it can better understand the demands of downstream and consumers, and then continuously improve the performance of fibers and enlighten the idea of developing new products based on the demand. At the same time, we also hope that the terminal brands will visit the fiber enterprises, have a look, get a close look at the production and R & D situation of fiber enterprises, and put forward more valuable opinions.

The road of fiber

　　 Walking into the road

Technology creates demand and adheres to material innovation

Specialty leads consumption, technology creates demand. On July 12, the fiber road 2021 China fiber fashion trend docking exchange activity went into Quanzhou mutuze Sports Goods Co., Ltd. / Quanzhou mutuze Textile Technology Co., Ltd., and visited the mu tuzhe fabric production, cutting, sewing workshop, fabric and clothing exhibition hall, and conducted in-depth exchanges.

Visitors to Mu Tu

Mu tuzhe is a supply chain service enterprise focusing on Yoga / fitness clothing development. It focuses on the R & D and production of sports functional fabrics, and is committed to building a famous Chinese fashion outdoor brand. Adhering to the enterprise tenet of "integrity, innovation, quality and service", it constantly meets the needs of customers with high-quality products and high-quality services. At present, mutuzhe mainly serves major e-commerce platform customers and international well-known sports brands, providing e-commerce customers with medium and high-end yoga clothing fabric preparation and small single quick response, as well as yoga clothing development and proofing, OEM / ODM and other services. It is worth mentioning that through ERP system management, mutuzhe can ensure information sharing between factories, effectively reduce inventory and save warehouse resources. In addition, customers can access through the port to know the production progress of their orders in real time.

Wang Yongsheng, deputy director of marketing department of China Chemical Fiber Industry Association

Li Guoyuan, manager of market service department of Tongkun Group Co., Ltd

In the connection and exchange activities, Li Guoyuan, manager of the marketing service department of Tongkun Group Co., Ltd., presented five series of products of the company, namely, Luyuan silk, rongrou silk, Danyun silk, Xuancai silk and kangyisi. Among them, elastic and rhyme silk series products are mainly made by adding spandex, PET / PTT or PET / PBT two-component composite spinning in the process of polyester yarn texturing, which endows the products with permanent elasticity and memory function, so that the fabrics have the functions of elasticity, stain resistance, wrinkle resistance, moisture absorption and perspiration.

Docking and communication between people in Mutu

Wen Liu, general manager of Mu tuzhe, Zeng Jianbin, general manager of mutuze textile, as well as production and R & D personnel of the company shared their fiber functional requirements and product marketing experience. Mu tuzhe said that material innovation is the basis of product innovation. In 2019, the company established mutuzhe textile to strengthen fabric quality control and research and development of functional fabrics, hoping to show the innovation in fiber material field to terminal products, and constantly provide customers and consumers with differentiated high-quality products. For example, mutuzhe textile uses graphene polyamide 6 fiber to develop double-sided elastic Yoga fabric, underwear fabric, high-end running pants fabric, military training clothing fabric and other products. It has the characteristics of bacteriostasis and odor resistance, ultraviolet resistance, low temperature far-infrared, high strength and low elongation, and high wear resistance, which are well received by consumers.

Huafeng Chemical said that mu tuzhe has always been a reliable downstream partner of Huafeng Chemical. It is our common pursuit to show the innovation in the field of fiber materials to the end products. Huafeng Chemical has a national post doctoral research station with first-class R & D talents. We look forward to further strengthening cooperation between the two sides, Develop more differentiated Yoga / fitness clothing with excellent performance to achieve a win-win situation.

The docking and exchange activities achieved the expected goal, not only providing a stage for fiber enterprises to display their products to terminal brands, but also allowing fiber enterprises to establish contact with terminal brands, so as to facilitate more in-depth cooperative R & D and product promotion in the future. Next, the fiber road -- 2021 China's fiber trend docking and exchange activities will connect with Tebu, 361 degree, Anta, jiumuwang and other enterprises, expecting more sparks between fiber enterprises and terminal brands.