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Attention: The Demand Direction Of Garment Enterprises For Fabrics In The Coming Year

2021/7/26 13:01:00 0

　　 Reporter Xia Xiaoyun

　　 2021 China fabric star series report 2:

　　 2021 China fabric star series activities have begun, and a large wave of fashionable fabrics will enter our view. This activity is guided by China Textile Industry Federation and sponsored by textile and clothing weekly magazine, with special support from Huayuan Ecological Technology Co., Ltd. and Qingdao Bangte Ecological Textile Technology Co., Ltd. Are you excited and want to know what kind of fabric will be popular in 2022? What is the purchasing direction and standard of clothing enterprises? On the eve of the 2021 China fabric star review meeting, we invited the judges of 2020 China fabric star, a heavyweight textile and garment industry, as well as outstanding fabric enterprise representatives to analyze the fabric fashion trend, introduce new fabric products, and discuss the purchasing direction of garment enterprises. We hope you will continue to pay attention to it.

　　 Guests in this issue:

　　 In my opinion, three types of fabrics will be popular in 2022, including light sensitive fabric, light yarn fabric and grass, cotton and hemp fabric. We choose fabrics, and pay more attention to the stability and cost performance of fabric quality.

　　 ——Huang Haiyan, purchasing director of Ningbo Boyang Clothing Group Co., Ltd

　　 I think fabrics that embody Health & sport elements will be popular in 2022. We will choose products with high cost performance and let customers feel the value for money.

　　 ——Zhou Haibing, head of fabric purchasing of China Yilian group

　　 I think comfort, health and environmental protection are the trend of fabrics in 2022. We will choose the basic products with high cost performance.

　　 ——LAN Jianxiong, co founder of cross border e-commerce and deputy general manager of Antarctic e-commerce group

　　 We are more interested in functional fabrics, such as temperature control and self heating fabrics.

　　 ——Luo Zhen, senior fashion designer of 361 degree (China) Co., Ltd

　　 Popular keywords:

　　 National tide of environmental protection

　　 Please talk about the fabric trend in 2022.

　　 Huang Haiyan:

　　 In my opinion, three types of fabrics will be popular in 2022: one is light sensitive fabric, which has fine luster, smooth touch and excellent drape, such as acetic acid fabric or imitation acetic acid fabric; The second is the light and thin yarn fabric, which is made of pure silk or material with silk like texture; There are also natural plants, cotton and hemp fabrics.

　　 Zhou Haibing

　　 I think the fabrics that can reflect the health & sports elements will be popular in 2022. For example, some healthy fabrics such as anti UV protection, antibacterial and three proofing, as well as fabrics suitable for outdoor mountaineering, indoor yoga and ball games will be popular.

　　 LAN Jianxiong:

　　 I think comfort, health and environmental protection are the trend of fabrics in 2022. The mechanism of light weaving process; The materials are more natural and blended.

　　 Luo Zhen:

　　 In 2022, as a key node in the post epidemic era, the trend of functional wind and national trend may further dominate the direction of fabric style. Consumers who have experienced the epidemic situation will pay more attention to prevention and self-protection. At the same time, national self-confidence is increasing. Therefore, the trend of protection and function will not only be applied to the fabric function, but also penetrate into the elements and styles. Guochao meets the needs of ethnic confidence in the post epidemic era. Therefore, the need for self-protection and national identity become important motivating factors for the formation of the trend in 2022.

　　 Purchase key words:

　　 Cost effective innovation

　　 What are your criteria for fabric selection? What is your main purchasing direction of fabric this year?

　　 LAN Jianxiong:

　　 We will choose high cost-effective basic products, and integrate new technologies into the basic products to present different effects, which may be our core. This year's purchasing direction is also focusing on upgrading and iteration of basic products, highlighting characteristics. Of course, we will also purchase some special products to enrich the product structure, but the proportion of these products is less than 20%.

　　 Huang Haiyan:

　　 In order to make our products more competitive in the market, we choose fabrics and pay more attention to the stability and cost performance of fabric quality. Most of the fabric purchase of our company is completed by our garment suppliers, and we are basically a full distribution mode. For the regular fabrics with a large purchase volume, such as cotton undershirt, cotton terry fabric and other categories, we will carry out designated procurement.

　　 Zhou Haibing

　　 We will choose fabrics from the perspective of customers, fabrics can reflect the value of products, and even let customers feel the value of the value. Purchase direction from chemical fiber to natural environmental protection, increase the proportion of Lyocell environmental protection viscose products.

　　 Luo Zhen:

　　 Innovation and cost performance is the main direction of fabric selection. Innovation is mainly the innovation of function and fabric texture. In addition, it is also necessary to meet the consumer demand for high cost-effective clothing products after the epidemic.

　　 Key words:

　　 Fit in with fashion trend and cover a wide range

　　 Please talk about your feelings, suggestions and expectations for fabric star series activities.

　　 Huang Haiyan:

　　 Fabric star series activities provide fabric suppliers with opportunities to show their development capabilities, and also provide brand companies with opportunities to learn more about excellent fabric suppliers. This is a very meaningful activity. I wish fabric star activities will be better and better.

　　 Zhou Haibing

　　 Fabric star series activities cover a wide range of products, and new products appear constantly, which can fit the current or future fabric development direction and trend.

　　 LAN Jianxiong:

　　 We suggest that we can organize more activities so that more good fabrics can be shared with clothing brands in the first time. At the same time, we hope to strengthen the copyright management, so that more fabric enterprises can invest in fabric R & D, and realize the value from R & D to production.

　　 Luo Zhen:

　　 Fabric star series activities have been held for many years, which not only build a good communication channel for the industry, but also provide a very good display platform for excellent fabrics. As a judge who has participated in the fabric star series activities for many years, I feel very honored and happy to see that our activity process is more perfect and the platform is more and more broad. I hope that our fabric star series activities will become bigger and bigger, providing a platform and bridge for domestic enterprises to move forward towards internationalization.